Updated 8 October 2026 against the product's current configuration. This page has not been legally reviewed.
Legal
Privacy policy
The short version
This public website uses no analytics, advertising, social-media pixels, or non-essential cookies. When you visit, IT Custom Solution LLC and Cloudflare automatically process limited technical information, such as your IP address, request time, requested URL, browser and device information, and security signals, to deliver and protect the site. Cloudflare may set strictly necessary security cookies when its bot-mitigation features are triggered. The app collects the information described in section 4a, and explains the data each action uses at the point you take it.
1. Who we are
Alex Folzi is a fashion technology product. The website and app are built and operated by IT Custom Solution LLC (United States). You can reach us at [email protected] for any privacy question or request.
2. What this website collects
Technical and security information. When you request a page, IT Custom Solution LLC and Cloudflare automatically process technical information needed to deliver, secure, and troubleshoot the website, including IP address, request metadata, and browser or device information. We do not use that information for advertising or cross-site profiling. We use no analytics, no advertising trackers, and no social plugins.
Interest forms. You may choose to give us your email address for consumer, tailor, or brand updates. A submission requires confirmation before the interest record is active. Every marketing message will include an unsubscribe route. We will not sell your email address or share it for another party's marketing.
3. What we will never do
- Sell your personal information, on this site or in the app.
- Share body data for advertising, or use it for advertising, ever.
- Run targeted advertising on this website.
Because we do not sell or share personal information for cross-context behavioural advertising, opt-out signals such as Global Privacy Control are honoured by default: there is nothing to opt out of.
4. The app
The Alex Folzi app (the desktop web app, and the iOS app when it is released) collects the information described in section 4a for the purposes in section 4b. Each product action also explains the data it uses at the point you take it. Optional model training, brand sharing and social sharing are off by default, and each is a separate choice you can turn on or off. We do not sell body data, and we do not use body data for advertising.
4a. What the app collects
| Information | When it is collected | Notes |
|---|---|---|
| Email address and sign-in records | When you create an account and sign in | Used to operate your account and send sign-in codes. |
| Age confirmation | At sign-up | You enter a date of birth; we keep only the result (18 or over). The date of birth is not stored. |
| Scan photos | When you take a measurement scan | Used to produce measurement estimates. Processed by our own estimator; no outside scan vendor receives them. Deleted automatically, see section 4d. |
| Stated sex (optional) | Only if you choose to answer | Used only to choose which population-based shape model estimates chest, waist and hip. You can skip it, change it, or remove it at any time. |
| Stated height | When you enter it for a scan | Used with your two scan photos as an input to the measurement estimate. |
| Measurement estimates | Produced from your scan | Estimates for the supported body zones (currently 22 zones, 11 of them measured on each side, so up to 33 values), each with its uncertainty, scan conditions, provenance and version history. These are uncalibrated estimates. The app does not recommend a size from them. |
| Appearance photo (optional) | Only if you upload one for appearance previews | Stored only with your consent. Sent to the image-generation provider only for a preview you request, with consent each time. |
| Closet photos and garment details | When you add clothes | Photos of garments and the details you confirm (category, colour, fabric, brand text, notes). |
| Generated images and videos | When you request a generated view, appearance preview, studio view or walk video | Each is labelled as generated and is not a photograph or evidence of fit. |
| Style, preferences and looks | When you save them | Saved combinations, preferences and notes. |
| Shop searches | When you search the shop surface | The search text is sent to Channel3 as described in section 4c. |
| Subscription status | If you subscribe through the App Store | We receive from Apple a transaction identifier, the product and the renewal or expiry status. We do not receive your card or payment details. |
| Consent and privacy records | When you make or change a choice | A record of which optional uses you turned on or off and when, and receipts for privacy requests such as deletion. |
| Limited product events | When you use the app | Only a fixed set of events (for example sign-up, scan opened, item added, look saved, generation run) with the app type and screen. Body values, measurements and media are not accepted into these events. |
| Error diagnostics | When something fails | Sent to our error-monitoring provider after email addresses, IP addresses, tokens, URLs and query strings are removed. |
| Support messages | If you write to support | Kept as described in section 5a. |
4b. Why we use it
- To provide the features you ask for, such as producing measurement estimates, organising your closet, building looks, and creating generated views you request.
- To keep the service secure and working, including fraud and abuse prevention, rate limits and error diagnosis.
- To communicate with you, including sign-in codes, service messages and, if you opted in, product updates. Every marketing message includes an unsubscribe link.
- To manage subscriptions purchased through the App Store.
- Only with your separate opt-in: model training under a separate research protocol, sharing with a named brand or merchant for a stated purpose, and social sharing flows you choose.
- To meet legal obligations and protect legal rights.
We do not sell personal information. We do not use body data, photos or measurement estimates for advertising, and we do not use them to infer health or wellness information.
4c. Service providers for the app
We use these providers to run the app. Each receives only what it needs for its task.
| Provider | What it does for us | What it receives |
|---|---|---|
| Google Cloud (Vertex AI), with the Google Gemini API as a fallback | Generates images and videos you request, and suggests garment details from closet photos. Video generation runs in Google's us-central1 (United States) region. | The closet photo, and, only for an appearance preview you request with consent, your appearance photo. Scan photos are not sent. See section 4d for how long Google keeps requests. |
| Twilio SendGrid | Sends email | Your email address and the message content. |
| Sentry | Error monitoring | Error reports with email addresses, IP addresses, tokens, URLs and query strings removed. |
| Cloudflare | Delivers and protects the website, and stores files in Cloudflare R2 storage | Technical request information; stored photos and generated media. |
| Railway | Hosts the app's servers and its database | All app data stored on the service. |
| Apple | App Store purchases and subscriptions | Apple handles payment under its own terms and privacy policy; we receive subscription status only. |
| Channel3 | Product catalogue search | Search text, result limit, country and currency only. No body data, measurements or account identifier. |
4d. How long we keep it
- Scan photos are deleted within 24 hours after a scan completes, and immediately if the scan fails or is abandoned.
- Measurement estimates, scan history and their versions are kept until you remove the scan or delete your account.
- Closet photos, appearance photos, generated images and videos, looks and preferences are kept until you delete them or delete your account. Replacing your appearance photo removes the previous one.
- Waitlist confirmation links expire after 24 hours.
- Requests already sent to Google for image or video generation are handled under Google's applicable data-processing and service terms, because Google offers no way for us to delete an individual request. When you delete your account we delete our copies and keep a receipt recording that those requests were sent.
- Backups. Deletion removes your data from our live systems. Backups held by our hosting provider expire on the provider's schedule, which is not a fixed number of days. We keep a signed record of each account deletion in two places: our database and a separate store outside it. If we ever restore from a backup, our restore procedure first restores into a separate copy and reapplies the recorded deletions before that data is used. The second record is normally written as soon as a deletion completes; if that fails, it is retried. Until that second record is written, a restore could miss that deletion.
- Limited records may be kept where law, fraud prevention, safety, billing or a legal hold requires it, including the signed record that a deletion took place.
4e. Deleting your data
- In the app: open your account privacy controls and request account deletion. Deletion of primary systems begins immediately and targets completion within 24 hours. You will get a confirmation.
- Single items: you can remove an individual scan, closet item, appearance photo or generated image without deleting your account, and you can remove your stated sex separately.
- If you cannot sign in: follow the steps at alexfolzi.com/delete-account or email [email protected] with the subject "Privacy request".
- Subscriptions: deleting your account does not cancel an App Store subscription. Cancel it in your Apple Account subscription settings.
5. Your rights
Depending on where you live and whether applicable law covers our processing, you may have rights to request access, correction, deletion, or other action concerning personal information. Email [email protected] to make a request. We may take reasonable steps to verify your identity and will respond within the period required by applicable law. Legal exceptions may apply; where no law applies, we honour reasonable requests as a matter of policy.
5a. Service providers, retention, and browser signals
Service providers and disclosures. We disclose technical information to Cloudflare to deliver and protect the website. If you contact us, our email provider processes your message for us. The providers that run the app are listed in section 4c. When you search the shop surface in the app, the text of that search is sent to Channel3, a product catalogue provider, so it can return matching listings. Channel3 receives the search text, a result limit, and a country and currency setting. It does not receive your body data, your measurements, or an account identifier. We may also disclose information when required by law, to protect legal rights or security, or in connection with a business transaction subject to appropriate safeguards. We do not permit these providers to use website information for their own advertising.
Retention. Technical and security information is retained according to operational and security needs and applicable provider settings. Support correspondence is retained as needed to respond, keep appropriate records, protect legal rights, and comply with law. We delete or de-identify information when it is no longer reasonably needed. App data is kept as described in section 4d.
Browser privacy signals. This website does not sell or share personal information for cross-context behavioural advertising, so a Do Not Track signal does not change the site's behaviour. Where applicable law requires recognition of an opt-out preference signal such as Global Privacy Control, we treat it as an applicable opt-out request.
6. Age
Alex Folzi is designed for adults. This site is not directed to children under 13, and we do not knowingly collect information from them. The app requires users to be 18 or older. During sign-up we ask for your date of birth to confirm this. We use it only to record that you are 18 or over and we do not store the date itself. If the date shows you are under 18, the account is suspended.
7. Changes
We will post changes here and revise the effective date. Where applicable law requires additional notice or consent, we will provide it before the change takes effect. If a change is material and we hold your waitlist email, we will tell you directly.