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Journal · Alex FolziSeptember 2026

The Journal

Notes on fit, closets, and craft. Written plainly. No hype, no guarantees, no body-shame.

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Featured note · Body Data & Privacy

Consent That Means Something: Why Body Data Should Be Off by Default and Deletable on Demand

Body measurements are intimate. Here is what off-by-default data settings and real deletion rights look like in practice, and why they matter.

Alex Folzi Editorial About 5-min read Read the note
Close view of knit texture, a cotton seam and an unprinted garment label
Material study
Fit & Sizing

Why a Shirt That Matches Your Chest Exactly Will Not Button

A shirt cut to your exact chest measurement will pull, gap, or refuse to close. The reason is ease, and understanding it changes how you buy.

Alex Folzi EditorialAbout 5-min read
Shopping Smarter

Bracketing Is Not a Strategy

Ordering three sizes to keep one is not smart shopping. It is a measurement problem wearing a logistics costume. Here is what is actually happening.

Alex Folzi EditorialAbout 5-min read
Shopping Smarter

The True Cost of Free Returns: What You Pay at the Register and at the Landfill

Free return shipping is not free. Someone pays, and that someone is usually you. Here is what the math looks like, and what fit-first buying changes.

Alex Folzi EditorialAbout 5-min read
Craft & Care

What a Tailor Can and Cannot Alter: Seam Allowance, Balance, and When to Walk Away

Not every fit problem is solvable at the needle. Understanding seam allowance, garment balance, and structural limits saves money and disappointment.

Alex Folzi EditorialAbout 5-min read
Closet

The Real Closet Inventory: What You Own, What You Wear, and the Gap Between Them

Most closets hold more than they serve. A structured inventory reveals the gap between what hangs there and what actually gets worn.

Alex Folzi EditorialAbout 6-min read
Fit & Sizing

The Measurements That Actually Govern Fit: Jackets and Trousers

Not every measurement on a spec sheet changes how a garment feels. Here are the ones that do, for jackets and for trousers.

Alex Folzi EditorialAbout 6-min read
Body Data & Privacy

A Body Scan Is Not a Diagnosis: Keeping Fashion Technology Honest About What It Measures

Fit technology measures geometry. It does not assess health, predict illness, or define a body. The distinction matters more than most brands admit.

Alex Folzi EditorialAbout 5-min read
Body Data & Privacy

Body Measurements Are Personal Data: What to Demand from Any App That Asks for Them

Your chest, waist, and inseam are biometric data. Before you hand them to any app, know exactly what you are agreeing to.

Alex Folzi EditorialAbout 5-min read
Shopping Smarter

Secondhand and Vintage Sizing: Why Decades-Old Labels Lie and Measurements Do Not

A size 10 dress from 1968 fits like a modern size 4. Here is why vintage labels mislead, and how body measurements cut through the confusion.

Alex Folzi EditorialAbout 6-min read
Craft & Care

The Economics of Alteration: When a $30 Fix Beats a $200 Replacement

A hem, a seam, a taken-in waist. The math on alterations is often better than it looks. Here is how to decide.

Alex Folzi EditorialAbout 5-min read
Craft & Care

Fabric Weight, Drape, and Recovery: Three Words That Predict How a Garment Will Live

Before you buy or cut, three fabric properties tell you almost everything about how a garment will behave after the first wash, the first wear, the first year.

Alex Folzi EditorialAbout 5-min read
Closet

Outfit Repetition Is a Feature: How a Smaller Closet Gets You Dressed Faster

More clothes rarely means more options. A smaller, well-fitted closet removes daily friction and gets you out the door with less effort.

Alex Folzi EditorialAbout 5-min read
Closet

The Capsule Wardrobe Without the Dogma: Building Around Garments That Already Fit

Forget the 33-item rule. A capsule wardrobe works when it starts with what already fits your body, not a curated list from a magazine.

Alex Folzi EditorialAbout 5-min read
Fit & Sizing

What "True to Size" Reviews Actually Tell You, and What They Cannot

Shoppers rely on "true to size" ratings to make decisions. Here is what that phrase measures, what it misses, and how to read it more precisely.

Alex Folzi EditorialAbout 6-min read
Fit & Sizing

Reading a Size Chart Like a Patternmaker: Garment Measurements Versus Body Measurements

Most size charts list body measurements. Most garments are cut larger. Knowing the difference changes how you shop, tailor, and size a collection.

Alex Folzi EditorialAbout 6-min read
Fit & Sizing

Same Size, Different Fit: Vanity Sizing, Block Drafting, and What a Measurement Actually Means

A size 10 at one brand pulls across the shoulders. A size 10 at another hangs loose. Here is why, and what to do about it.

Alex Folzi EditorialAbout 5-min read

What this is

Field notes on garment fit, wardrobe craft, and honest measurement practice. Buyer-facing lessons only. No body-shame, no invented accuracy claims.